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Submitted by: Nevsa Ynes
Take a good look at the picture, you will see a man wearing a trench coat and a bowler hat and in his hands is an attach case not to mention a brolly. He is enigmatic and ambiguous which is wholly appropriate. In truth, this is all for the purpose of introducing a new corporation to the world.
Serving as a representation of what they are doing by means of advertising themselves as one of the primary competitors when it comes to doing business in Canada, the vice president and general manager said that this image is of himself. When people use images to advertise, they can make use of extensive marketing tactics and still retain the artistic content of their advertising material and this is based from the attitude of late ’70s architecture.
They are a cultural warp away from the fine arts and architectural hordes of the previous decade that dashed out of the halls of great learning just to create wonderful things with solar energy and drift wood on Saltspring Island. A multitude of purposes can be associated with art. Especially in Winnipeg, you can be one of the best if you only use the best and this concept also applies when it comes to their reliance on graphic design.
This is something that they did not know would rise out of simple picture taking. Here, they simply created metal etchings, fiber work, lithographs, graphic forms, and silk screens out of their old photographs. When they met in a darkroom, they were both working for a local architectural firm. It was love, for business, at first sight.
The company was selling enough then to constitute a business but none of the contributors was prepared to formalize it. It was quite an experience for them to visit Vancouver where they went to a graphics exhibition. For the partners, one will be shelling out about five thousand dollars to serve as their initial funding for any printing needs for their brochure and this is due to how viable their idea is.
Unlike the rest of the Winnipeg establishments, the two partners will be focusing on putting more forms of art, graphic, and print in their brochures. They work on potatoes as well which basically mean that they work on coasters, menus, matchbook covers, promotional printing, posters, architectural photography and models, logos, and T shirt design as well. Custom art is the main thing that they engage themselves with and they work for a lot of government buildings, trains, head and branch offices of corporations, lobbies and rooms of hotel chains, and commercial aircrafts.
Other than assisting corporations when it comes to the promotional materials that they need, some of them also ask the partners for murals or silk screen serigraphs for their offices. You can rely on them to make custom fine art for their clients but they will also use some kind of graphic design. Those who belong to the custom corporate art industry know very well the kind of determination it takes to survive. This is why they are working on a lot of different things. Their client list includes a huge insurance company, a railroad, hotels, two major Canadian banks, various federal and provincial buildings, and airline companies.
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Source:
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